If you’re a design aficionado, just like us, please help us with this major doubt! What is the best combo? Mid-Century design with a modern touch, or the elegance of Italian design with the talented art of Portuguese Craftsmanship? We bet you’re just as lost as we’re, but Studiopepe will solve this dilemma with the future new collection, in association with two renowned luxury brands! The legendary Italian duo manage to put together the best of different worlds, and the furniture and lighting pieces will be as astonishing as you can imagine. The launch of the collection is getting closer, and Dining Room Lighting Blog will unveil some secrets and more details about it!
Studiopepe is considered of one of the leading design experts in Milan. This Italian city is the center of trends of fashion, design, design districts, so it doesn’t surprise us that the magic duo was full of inspiration once they were challenged by the renowned brands, DelightFULL and Essential Home. There is one thing the luxury brands and the fantastic duo have in common: the love for mid-century design, and the will to elevate craftsmanship. This future collection will erase the line between past and the present, by adding a contemporary twist to the golden years’ style.
Passionate about the multidisciplinary side of the design world, Arianna Lelli Mami and Chiara di Pinto founded their design studio in 2006 and have since become one of Italy’s most famous designers. Beginning from solid interior design experience and the strong emotional value of their eclectic design research, Studiopepe has carried out styling projects and iconographic shoot concepts for major international magazines.
From interior design projects, to product design and creative consulting services for some of the best luxury design brands, the designers feature a unique signature style that captures the attention of any design lovers. For both Italian designers, the real beauty of designing any type of project relies in the feeling and unique experiences that these products will bring to the client, which for Arianna is the last step of the designing process. “We love designing products, but also imagining them inside an ambience, so we love all the things that contribute to enhance those products, and for me is something innate, that I feel since always”, enhanced Chiara di Pinto.
Arianna and Chiara have always been fascinated with the visual aesthetic components, such as colour and shapes, since an early age, so they always knew what was going to be their future professional path. The Italian designers started to work together in the Politecnico di Milano, sharing the same vision, inspirations, ideas and strong motivation to express their creativity and artistic “poetry”. Chiara explains that this unique partnership “has never been something predetermined, being a creative process, it is based on creativity and curiosity, and obviously there is a certain synchronicity between us”.
Some people considered them as one of the most famous design teams in Milan thanks to their synchronicity line of thoughts and ideas. “Our shared experience contributed to create this synchronicity that it is expressed through the dialectics. Being in discordance is also a creative process, which means exchanging views and different point of views bring to a different result, but that result represents each step of the interesting path, done by exchanging perceptions and ideas, so it’s also a great discovering”, explained Arianna when questioned about their unique connection.
“We know each other since many years and we have a kind of shared “alphabet” of inspirations, that is very useful, because , when I have in my mind something that we have experienced together, is helpful for both of us, and we can focus together on that, in order to convert the inspirations in a project.”
Behind every Studiopepe design is a story that makes that product or project quite unique. All of their designing processes begin with a detail or an idea that they saw in one of their famous adventures. From that point on Chiara and Arianna not only investigate about a specific age of history, but also debate some of their favourite details. The next step is to develop something that blurs the boundaries of the real and imaginary world. From their vast selection of design projects, “Out of the Blue” might be one of the most memorable ideas yet.
You can see their incredible creative skills in Studiopepe’s “Manifesto” projects which are designed during the famous international tradeshow, Salone Del Mobile Milano. “Although these are demanding projects, because they are designed entirely by the Studio, they gave us more visibility and satisfaction, thanks to the visitors’ perceptions”. In other words, their creative vision doesn’t turn around a single piece, but it involves many areas of interest, it’s an organic vision, like it should be for any design project.
Besides Milan’s beautiful architectural patrimony, the Italian designers also found inspirational design ideas in details of Porto’s incredible design heritage, like the unique architectural projects or the fine craftsmanship techniques. After seeing the potential behind the master artisans’ skills, Chiara and Arianna found the right path to create a twistful design for the famous mid-century brands, Essential Home and DelightFULL.
“We noticed there are a lot of affinities with Italy here in Portugal, and that’s is very interesting, the passion for Wood’s Craftsmanship, the etching and other materials as the glass, the ceramic and so on”, highlighted Arianna. We can say that this partnership between Studiopepe and Essential Home was the perfect opportunity to establish bridges between the two countries with a strong heritage history. “Once you realize how the materials can be used, the techniques, the processes, the care with which are produced, and all of the combinations you can make, of course for creative people it is like to be in a Luna-Park”, said Chiara di Pinto.
A productive brainstorming gave wings to several ideas and possibilities the Italian designers believe that this task was the ultimate break to showcase their Made in Italy legacy and discover Portugal’s strong craftsmanship techniques, like metal working, wood carving, porcelain, hand-painted tiles and jewerly manufactory. The ancient Portuguese crafts are a natural inspiration source for the Studiopepe’s designers. Chiara fell in love with the traditional Portuguese metal working techniques because this is a craft that can give the product several original forms. On the other hand, despite her fascination for the magnificent forms and sculptural value, Arianna enjoyed the etching technic, a classic manufacture craft that evokes the past through its history. “All of these elements stimulate us and we are curious to test it in the Design with a Contemporary Twist, and this is a positive challenge which motivates us a lot”, she added.
After getting to know better the two mid-century brands by visiting the backstage scenario, the Italian designers were really amazed by the quality of products as well as the attention to detail and the fact all of their pieces are handmade by the best Portuguese master artisans. These three factors show that the two brands feature a strong character in every step of the designing process. “It has been really interesting observing the employers at the factory, and their passion for Craftsmanship. We have been influenced by their passion, because now we’ll put them to the test”, said Arianna. DelightFULL and Essential Home share the same design values from the start, that is why these two mid-century legends are always seen as the trendiest sister brands in the industry. “We loved the 20s because they have been years in which we discovered and designed many interesting things, also modern, but mostly only in 70s will be developed, ages that brought Innovations, that’s why we have a kind of connection”. Inspired by the most important components of mid-century lifestyle, such as music, fashion and literature, the Italian based designers are lovers of the creative and modern concepts that these two luxury design brands bring to our days.
This union between the designer’s talent and the brand’s unique signature style is the perfect representation of the contemporary twist that Arianna and Chiara talked about before. “We have the chance to add value toward what you already do, that is our value”. This year, the two Italian designers will be the thinkers and makers behind DelightFULL and Essential Home’s mid-century products that will be a wonderland for the world’s design lovers!
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